For over 75 years, DeLong Lures has been at the forefront of the fishing tackle industry, trusted by anglers across the globe for their exceptional quality and performance. Whether you’re a seasoned pro or just starting your fishing journey, DeLong Lures are designed to help you land more fish, every time.

What Makes DeLong Lures the Best Fishing Lures?

1. A Legacy of Excellence
   • Established in 1946, DeLong Lures has stood the test of time, earning the trust of generations of anglers. Our commitment to quality and innovation ensures that every lure we produce is built to perform.
2. Handcrafted Quality
   • Unlike mass-produced alternatives, DeLong Lures are carefully crafted with attention to detail. Each lure is designed to mimic the natural movements of prey, making them irresistible to fish.
3. Proven Effectiveness
   • Our lures are field-tested and proven to attract the fish you’re after. Whether you’re targeting largemouth bass, smallmouth bass, or other species, DeLong Lures consistently deliver results.
4. Durability You Can Count On
   • Fishing can be tough on gear, but DeLong Lures are built to withstand the elements. From rocky riverbeds to dense vegetation, our lures are designed to endure and keep catching.
5. Unique Scent Formula
   • DeLong Lures are infused with a proprietary scent that attracts fish and keeps them biting longer. This gives anglers an edge, even in challenging conditions.

Our Top Lures for Bass Fishing

1. The Original 6″ Weedless Worm

• Perfect for fishing in heavy cover, this lure is designed to slip through weeds and vegetation without snagging. The lifelike movement and scent make it a favorite among bass anglers.

2. Bass Jig Trailers

• Add these soft plastic trailers to your jigs for extra action that bass can’t resist. Their durability and scent formula make them stand out from the competition.

3. Swimbaits

• Ideal for mimicking baitfish, our swimbaits are great for targeting big bass. Their realistic swimming motion and durability set them apart.

Why Anglers Choose DeLong Lures Over Competitors

1. Versatility:
   • DeLong Lures are effective in a variety of fishing conditions, from shallow waters to deep reservoirs. Whether you’re casting from shore or fishing from a boat, our lures get the job done.
2. Affordability:
   • High performance doesn’t have to come with a high price tag. DeLong Lures offer excellent value, so you can stock your tackle box without breaking the bank.
3. Customer Trust:
   • With thousands of satisfied customers, DeLong Lures have become a staple in tackle boxes worldwide. Anglers consistently report increased success rates using our products.

How to Use DeLong Lures

• Texas Rigging: Perfect for the Original Weedless Worm. Cast into heavy cover, let it sink, and slowly retrieve with slight twitches to mimic a struggling worm.
• Jigging: Attach a Bass Jig Trailer to your favorite jig, drop it into deep water, and bounce it along the bottom to entice strikes.
• Swimbait Retrieval: Cast your swimbait into open water and retrieve at a steady pace, simulating the movement of baitfish.

Don’t Just Take Our Word for It—Hear from Our Customers

“I’ve been fishing for over 30 years, and DeLong Lures are the most reliable lures I’ve ever used. The Weedless Worm is my go-to for bass fishing, and it never disappoints!”
– John R., Professional Angler

“I caught my personal best bass using a DeLong Swimbait. The lifelike motion and durability are unmatched. Highly recommend these lures to anyone serious about fishing.”
– Sarah M., Avid Fisherwoman

Where to Buy DeLong Lures

DeLong Lures are available online and at select retailers across the country. Visit our website to browse our full selection and find the perfect lure for your next fishing trip.

Shop DeLong Lures Now

Join the DeLong Lures Community

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Conclusion: The Best Lures for Every Angler

When it comes to choosing the best fishing lures, DeLong Lures are in a league of their own. With a legacy of excellence, unmatched quality, and proven performance, it’s no wonder anglers across the globe trust DeLong Lures to help them land their biggest catches. Try them today and see the difference for yourself.

DeLong Lures—Crafted for Anglers, Trusted by Pros.