For over 75 years, DeLong Lures has been helping anglers catch more fish with American-made, hand-poured soft plastic lures. Each bait is crafted for real action and long-lasting durability — from bass and pike to panfish and musky. Whether you’re fishing tournaments or teaching your kids to cast, our lures are designed to help you land more fish, more often.
Shop DeLong Lures — handcrafted American-made fishing lures that help anglers catch more bass, pike, panfish, and musky. Trusted since 1946 for real action, durability, and proven results on the water.
Since 1946, DeLong Lures has helped anglers across America catch more fish with durable, hand-poured soft plastic baits made in the USA. Every lure is created using baked molds, infused with anise oil for lifelike scent, and designed to outlast the competition. Whether you’re chasing bass, musky, pike, or panfish, DeLong offers proven lures that work season after season.
Explore our full lineup:
🎣 Bass Lures
🐟 Musky & Pike Lures
❄️ Panfish & Ice Fishing Lures
🎁 Fishing Gift Packs
🧰 Bait & Tackle Store
DeLong Lures — American made. Proven for over 75 years.
A: Every DeLong lure is hand-poured in America using baked molds for strength and infused anise oil for natural scent. This gives each bait a lifelike swimming action that triggers more strikes from bass, pike, and panfish.
A: Yes! DeLong pre-rigged and weedless designs make fishing simple for beginners while offering tournament-level performance for experienced anglers.
A: DeLong baits are effective for largemouth bass, smallmouth bass, musky, pike, crappie, bluegill, and walleye. Each lure is designed to mimic real prey and can be worked in topwater, mid-depth, or bottom presentations.
A: All DeLong soft plastic lures are proudly made in the USA using time-tested methods. Our Bait & Tackle section includes select gear from trusted partners around the world, clearly labeled for transparency.
A: You can order directly from our online store at DeLongLures.com — or find our products in local bait shops nationwide.
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Email: Sales@delonglures.com
Phone: 234 -788-9308
Address: 2381 Locust St
Canal Fulton, Ohio 44614
